Guides on Using Facebook
Awards-Crisis Management-Education On a recent post, I suggested that government agencies, associations and nonprofits should not use Facebook Profiles; it’s better to use Facebook Pages. Profiles are for everyday people communicating with friends, family…
Marketing Associations and Nonprofits–Looking into their Eyes
This article is from my other website (still in development) where I tell stories of people’s lives. See . Note: MyLifeAudio.Com will always work within the budgets of associations and nonprofits. In some cases, we will provide services at cost. Http://LeonardSipes.Com I…
Is Social Media Dead?
LeonardSipes.Com Two reports (sources below) came out almost on the same day; one stating that nine in ten marketers use social media and one suggesting that less than one percent of website visits come from social media. What? If social…
Television and video prompts customer interaction
Http://LeonardSipes.Com The poll below from Harris Interactive suggests that television shows drive social media engagement; people interact with each other online through Facebook and websites as a result of programs they’ve watched. Governments, associations and nonprofits have the hardest time…
Accuracy and Social Media-Is Jeff Jarvis Right? The State of the News Media, 2011
LeonardSipes.Com The state of the news media and what it means for public affairs. I was listening to TWIG (This Week in Google) hosted by Leo Laporte and featuring Gina Trapani (a web designer) and Jeff Jarvis (a professor of…
Spam and Comments on Social Media Sites. Why You Hate Them.
LeonardSipes.Com When I work with people new to social media, they envision thoughtful and probing comments as to the products and services they offer. They create a video or audio product or post a new article on their blog. They…
Having fun with government social media and YouTube
LeonardSipes.Com Now there’s a contradiction for you-having fun with government social media. In my 30 years of government public relations, fun doesn’t enter the conversation all that often. Granted, my work is for the criminal justice system, but I’ve partnered with public affairs…
Are blogs dying? Nope, But they can be pain
LeonardSipes.Com Summary: If we want responsible subject level experts to blog, we have to make the results more rewarding. There is a new discussion as to whether or not blogs are dying from Media Post’s “Social Media Insider” written by…
Government and Social Media–Creating Meaningful Experiences
By Leonard Sipes We are witnessing a fundamental shift in how people communicate. There are few times in world history where that happens and we are witnessing major change right now. For centuries, we traded information about concepts, products and…
Len’s Rules for Successful Government Media Relations
https://www.leonardsipes.com Rules for Successful Government Media Relations State University Media Relations Course Outline Gentlereaders: What follows is an outline for a course on media relations I taught at a state university . Best, Leonard Sipes Please Understand This is the…