Add Media to Your Press Releases for Maximum Impact
Http://LeonardSipes.Com and I have 15 years of experience creating audio and video for the internet and attaching them to press releases. The results are gratifying. I could never figure out the reluctance of PR people who didn’t emulate the practice. Now comes…
The Delayed Digital Revolution-Most Read Print Books
Http://LeonardSipes.Com and The digital revolution delayed “or” the more things change the more they stay the same. I enjoy reminding communicators that while we must completely embrace the digital revolution, the principles of communication continue to center on traditional content creation, e-mail with social coming in third…
Hurricane Sandy and Predictions of Social Media Misuse
Http://LeonardSipes.Com and I wrote “Hurricane Sandy-The First Major Social Media Emergency?” as the storm was making its way up the east coast and “Bad, Mistaken or Malicious Information Via Social Media During Hurricane Sandy” documenting examples of social media misinformation…
Bad, Mistaken or Malicious Information Via Social Media During Hurricane Sandy
Http://LeonardSipes.Com Media Quotes on Sandy: “Social media has become the go-to source these days in crisis communications,” said Simon Fraser University communication professor Peter Chow-White. “If you’re trying to connect with people outside (the crisis area), or connect with people…
Hurricane Sandy-The First Major Social Media Emergency?
Http://LeonardSipes.Com Question: Will Hurricane Sandy be the first major social media emergency? Will widespread power outages and flooding force people to turn to social media for up-to-date information through portable devices? If so, how accurate will that information be? (Reuters) – Louis…
Are Social Media Mistakes Related to Age?
Http://LeonardSipes.Com I just read “10 Examples Of Why Companies Should Just Avoid Twitter Altogether” from The Comsumerist. The article addressed people posting inappropriate tweets involving trending topics. Additional examples of employees lacking context when posting were provided. Example: “While the rest of…
The Goals of Social Media
Http://LeonardSipes.Com Infographic Below: Well, this is cheating a bit. I’m facilitating a group discussion on social media for a large government agency in Washington, D.C. and this infographic (below) just came across my desk/inbox. I want to use it during the presentation so the…
Does Social Media Hinder Effective Communication?
Http://LeonardSipes.Com At what point does social media become a distraction? You’re going to be confused with my use of the infographic below; it shows the booming use of social media within the collegiate world. For that demographic (younger people) social…
Manipulating Blogs and the Internet
Http://LeonardSipes.Com Are blogs the journalistic scumbags of the internet? I just finished reading (for the second time) Ryan Holiday’s “Trust Me, I’m Lying—Confessions of a Media Manipulator.” Holiday heaps tons of slime on both blogs and the mainstream media. The…
Statistics on Supporting Social Change
Http://LeonardSipes.Com I recently offered an article titled Social Media and Nonprofits Drive Social Change “If” Effective at https://www.leonardsipes.com/social-media-and-nonprofits-drive-social-change-if-effective/ . The 2012 Social Change Impact Report about the current state of social change around the world was commissioned by Walden University and conducted…