Convincing Personal and Business Stories Need to be from the Heart
From my other site at Http://MyLifeAudio.Com Fast Company offers an interesting article titled, “Using Great Storytelling To Grow Your Business.” For me, the important paragraph is “The key to engage them is to use lots of “language of the senses,” or…
Stories Make the Web a Quality Experience
From my other site at Http://MyLifeAudio.Com Facebook Page at http://www.facebook.com/LeonardSipes Holly Finn from The Wall Street Journal writes about “Humanizing the Web” where she addresses deeper meanings from the online experience. The Internet is blazingly fast with people who run madly from…
Telling a Great Story Gets Results
Http://LeonardSipes.Com Article from my other website at MyLifeAudio.Com ) I made a presentation recently at the Ronald Regan building in downtown Washington, D.C. during a conference focusing on customer service. I and my co-presenter Tim had 30 minutes to summarize…
Telling a Story is Key to Successful Promotions
Http://LeonardSipes.Com I’m often asked about what works in promotions; what resonates with the media—what entices them to cover your event or activity? There are basic elements in promoting a story to the media. It has to have news value or…