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The primary source for business, education and restaurant information is the Internet

Http://LeonardSipes.Com The Pew Research Center creates the best data on who uses the Internet and how it’s used. The latest data (citation below) states that the Internet is now the primary source of information for local business, education and restaurants….

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Short blog posts rule the Internet.

Http://LeonardSipes.Com We know from research that shorter is better. My government social media presence, however, throws this concept out the window with 30 minute television and radio shows and blog entries that are actually full-blown articles printed in national publications….

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Age Differences Rule the Internet. Half of all Americans use Social Media

Http://LeonardSipes.Com A new report from Pew (see below) documents the dramatic rise in the use of social media and that most are satisfied by the experience. But as to who uses social media sites the most, age rules. When it…

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Today’s Links: Social Media and Emergencies/Hurricanes, Facebook Pageviews, Hyper-local News

Survey: More Americans Using Social Media and Technology in Emergencies American Red Cross Related: Social Media Resources for Bad Weather, 10,000 Words Times What Apple Can Teach You About PR — Op-Ed by Rosanna M. Fiske, APR, PRSA Chair and…

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Today’s Links: Website Creation, StumbleUpon and Referrals, Guide to Google Plus, Twitter’s New Social Network

The Web Ain’t Dead Yet (And It’s Getting Easier to Create) Wired Does StumbleUpon Really Drive More Traffic Than Facebook? Mixed Media Why the Navy Likes Google+ Fast Company First Details About Lift, the Next Social Network From the Founders…

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“Facebook for Business” Applies to all Organizations

  Http://LeonardSipes.Com Facebook for business applies to government, associations and nonprofits—the lessons are the same. The bottom-line is use of a page rather than a profile for entities. The guide shows you how to get the most from your page….

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Exposed to a variety of opinions on the Internet? Probably Not.

The Internet was supposed to be the ultimate platform for democracy; a way to be exposed to a wide variety of opinions. Years ago researchers declared that those with liberal arts college educations made the best leaders. People who sought…

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47 of the 50 Governors are using Facebook and Twitter

  This space addresses government, association and nonprofit use of social media and advanced public relations techniques. In past articles I addressed the great reluctance of these groups to engage in social media. What if I told you that 47…

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Guides on Using Facebook

            Awards-Crisis Management-Education On a recent post, I suggested that government agencies, associations and nonprofits should not use Facebook Profiles; it’s better to use Facebook Pages. Profiles are for everyday people communicating with friends, family…

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Facebook Profiles do not work for Organizations

                Http://leonardsipes.com There are two kinds of Facebook opportunities, profiles and pages (see http://www.facebook.com/influencers). Profiles are generally for individuals and pages are geared for organizations.  There are organizations that create a presence using…

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