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Media Relations

Expert Witness for Media Relations and Social Media

Leonard A. Sipes, Jr. LLC Washington, D.C., Cape Canaveral, FL Thirty-Five Years of Award-Winning Media Relations Excellence www.leonardsipes.com , www.mylifeaudio.com, www.crimeinamerica.net   leonardsipes@gmail.com Leonard A. Sipes, Jr.  is an award-winning media affairs and social media manager with 35 years of national…

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Fear Public Speaking? The Solution is Audio or Video Recordings on the Internet

From my other website at Many of us fear speaking in public. The solution is to create audio and video products that give you complete control. Audio or video tells your life story or the story of your business, association…

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Apple and Public Relations-The Chickens Have Come Home to Roost

Http://leonardSipes.Com and As I sit here I notice that my Apple stock keeps falling. As I listen to my tech podcasts I hear hosts lambast Apple as a company that has lost its edge. One went so far as to…

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Can Social Media Fix Mistrust of Government? Majority Feels Government Threatens Rights

Http://LeonardSipes.Com and Http://MyLifeAudio.Com Facebook Page at http://www.facebook.com/LeonardSipes Headline: “For the first time, a majority of the public says that the federal government threatens their personal rights and freedoms.” I work for government: I work for government and have done so (except for time…

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Audiences and Goals When Creating Social Media. How Specific Do They Need To Be?

Http://LeonardSipes.Com and Http://MyLifeAudio.Com Facebook Page at http://www.facebook.com/LeonardSipes I spoke to the head of a government agency a month ago about creating a social media program.  It was his firm conviction that you need to have a specific audience and goals in mind to…

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Human Interest Stories are Key to Promotions

Http://LeonardSipes.Com I’m often asked about what works in promotions; what resonates with the media or public—what entices them to pay attention to your issues? There are basic elements in promoting a story to the media. It has to have news…

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Can Blogs Fool Mainstream Media? Ryan Holiday’s “Trust Me, I’m Lying”

Http://LeonardSipes.Com This  is the second article on Ryan Holiday’s “Trust Me, I’m Lying—Confessions of a Media Manipulator.”  Holiday heaps tons of blame on both blogs and the mainstream media for lack of fact checking. See the first at https://www.leonardsipes.com/manipulating-blogs-and-the-internet/ . The…

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Manipulating Blogs and the Internet

Http://LeonardSipes.Com Are blogs the journalistic scumbags of the internet? I just finished reading (for the second time) Ryan Holiday’s “Trust Me, I’m Lying—Confessions of a Media Manipulator.”  Holiday heaps tons of slime on both blogs and the mainstream media. The…

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The Advantages of Government Social Media

Http://LeonardSipes.Com I was invited to Colorado by a federal agency as part of a group of experts in public relations and social media. Our goal was to revise a public relations manual for national training. The group leader asked me…

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Microsoft learns the ultimate art of deception from Apple

Http://LeonardSipes.Com From the Columbia Journalism Review: “Yesterday, Microsoft got a bunch of tech journalists to go to Hollywood for what it promised would be a major announcement: The company was launching its own tablet PC. And what a launch it…

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