Leonard Sipes.Com

Public Relations-Media Relations-Emergency Management

Social Media

Business Owners Say LinkedIn Offers Them More Than Facebook, Twitter

  Http://LeonardSipes.Com and Http://MyLifeAudio.Com Facebook Page at http://www.facebook.com/LeonardSipes Most of us within the professional world have vast limits as to time; we need to place our digital materials where they will do the most good. For many of us, that means LinkedIn. There are…

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Can Social Media Fix Mistrust of Government? Majority Feels Government Threatens Rights

Http://LeonardSipes.Com and Http://MyLifeAudio.Com Facebook Page at http://www.facebook.com/LeonardSipes Headline: “For the first time, a majority of the public says that the federal government threatens their personal rights and freedoms.” I work for government: I work for government and have done so (except for time…

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Easy Websites for Free Through WordPress

Http://LeonardSipes.Com and Http://MyLifeAudio.Com Facebook Page at http://www.facebook.com/LeonardSipes I create simple websites for people and causes when time permits and I use WordPress. WordPress  is a blogging platform “but” you can easily use verbiage you create as a static front page and make a…

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Audiences and Goals When Creating Social Media. How Specific Do They Need To Be?

Http://LeonardSipes.Com and Http://MyLifeAudio.Com Facebook Page at http://www.facebook.com/LeonardSipes I spoke to the head of a government agency a month ago about creating a social media program.  It was his firm conviction that you need to have a specific audience and goals in mind to…

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How to Host and Create Audio and Video Interviews

Http://LeonardSipes.Com and Http://MyLifeAudio.Com Facebook Page at http://www.facebook.com/LeonardSipes Background: I speak to a variety of agencies and national organizations on social media or public relations and I usually create articles or PowerPoint’s to address their unique needs. The focus of my last agency presentationwas…

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Creating Great Content for Websites through Audio, Video and Blogs

Http://LeonardSipes.Com and Background: I speak to a variety of agencies and national organizations on social media or public relations and I usually create articles or PowerPoint’s to address their unique needs. The material below is content for a PowerPoint on…

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Add Media to Your Press Releases for Maximum Impact

Http://LeonardSipes.Com and I have 15 years of experience creating audio and video for the internet and attaching them to press releases. The results are gratifying. I could never figure out the reluctance of PR people who didn’t emulate the practice. Now comes…

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The Delayed Digital Revolution-Most Read Print Books

Http://LeonardSipes.Com and The digital revolution  delayed “or” the more things change the more they stay the same. I enjoy reminding communicators that while we must completely embrace the digital revolution, the principles of communication continue to center on traditional content creation, e-mail with social coming in third…

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Are Social Media Mistakes Related to Age?

Http://LeonardSipes.Com I just read “10 Examples Of Why Companies Should Just Avoid Twitter Altogether” from The Comsumerist. The article addressed people posting inappropriate tweets involving trending topics.  Additional examples of employees lacking context when posting were provided. Example: “While the rest of…

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Internet Television–the New Social Media-Blogging Platform?

Http://LeonardSipes.Com There are thousands of channels on internet television that remind me of the early days of blogging; many choices waiting for an audience to show up. I have a Roku box  and stream internet television (less than $100.00-see http://www.roku.com/ ). The better channels…

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