Exposed to a variety of opinions on the Internet? Probably Not.
The Internet was supposed to be the ultimate platform for democracy; a way to be exposed to a wide variety of opinions. Years ago researchers declared that those with liberal arts college educations made the best leaders. People who sought…
Your Fear of Social Media-Don’t Stick Your Neck Out
Http://LeonardSipes.Com Fifth and final article on the fear some people in government, associations and nonprofits express when whey contemplate social media. In the first article I stated, “Media respects those who do social media. They like your willingness to engage….
Your Fear of Social Media—Your Older Target Audience is Within Reach
Http://LeonardSipes.Com Part four on the fear some people in government, associations and nonprofits express when whey contemplate social media. Entering social media now is like having an opportunity to get in on the ground floor of Google or Apple. If…
Your Fear of Social Media—I Don’t Know the Technology
Http://LeonardSipes.Com Second in a series on the fear some people in government, associations and nonprofits express when whey contemplate social media. You’re not a technocrat. Neither am I. Welcome to the club. Quite frankly, none of us are. We…
Your Fear of Social Media—It’s Too Hard to Understand
Http://LeonardSipes.Com First in a series on the fear some people in government, associations and nonprofits express when whey contemplate social media. People exchange information and photos in all sorts of informal groups. You learn from friends and associates their preferences,…
The Astounding Drop in Confidence in the Media and What it Means for Bloggers
Http://LeonardSipes.Com Two events that opened the door to blogging and social media include the vast downsizing of the American media (loss of new staff) and the concurrent lack of public confidence in mainstream media. In…
One Hour a Day Blogging
Http://LeonardSipes.Com There’s a large number of subject matter experts who try blogging and give up; it’s hard to see the benefits for you or your organization. Too much pain and too little gain….
Guides on Using Facebook
Awards-Crisis Management-Education On a recent post, I suggested that government agencies, associations and nonprofits should not use Facebook Profiles; it’s better to use Facebook Pages. Profiles are for everyday people communicating with friends, family…
Use Twitter to Reach Black and Hispanic Populations
Http://LeonardSipes.com Pew creates wonderful research on Internet use and there’s little to say here beyond what mainstream media has offered. Thirteen percent of online adults use Twitter representing an increase from a previously reported…
Facebook Profiles do not work for Organizations
Http://leonardsipes.com There are two kinds of Facebook opportunities, profiles and pages (see http://www.facebook.com/influencers). Profiles are generally for individuals and pages are geared for organizations. There are organizations that create a presence using…
