Using social sites to accomplish your goals
Http://LeonardSipes.Com Question; can you effectively engage multiple social sites with limited staff? I attended BlogWorld in Los Angeles and went to a website marketing session. There was general agreement in the room that the purpose of social media was to…
Business, fundraising, technology and social media
Http://LeonardSipes.Com I just did an article (link below) titled “Want contributions? Reach out to the socially connected tech community.” In it I used data from Pew Internet suggesting that those technically and socially inclined are willing and able to respond…
Blog World, the Future of Social Media and the Average Schmuck
Http://LeonardSipes.Com I returned from the Blog World-New Media conference in Los Angeles last night (http://www.blogworld.com/ ) and it’s easy to say that it’s the best social media conference I’ve attended (third time for me). Four-thousand participants from over 100 countries…
Half of Americans are watching internet video. It needs to be part of your on-line strategy.
Http://LeonardSipes.Com There are endless reports about the ever increasing presence of video in our digital world. Another from Nielsen is below. The truly amazing thing is the presence of YouTube and the ability of having a free hosting source for your video…
Restoring faith in government communication
Http://LeonardSipes.Com This site addresses public relations and social media for government, associations and nonprofits thus we explore a variety of digital technologies and PR issues to increase our presence and ability to serve. But nothing I’ve done in 20 years…
Video Explosion on the Internet–71% of Online Adults Use Video
Http://LeonardSipes.Com This report substantiates what we already know; video use is exploding on the Internet. Pew does their usual outstanding job of documenting changes in Internet use. But what does it mean for those of us in government, associations…
Interviewing People-Is it Easier to do Radio or Television?
What’s your preferred format, radio or television? If you are going to create electronic media for your website or organization, what’s easier? Which format delivers the biggest bang for your buck? My choice is…
Television and video prompts customer interaction
Http://LeonardSipes.Com The poll below from Harris Interactive suggests that television shows drive social media engagement; people interact with each other online through Facebook and websites as a result of programs they’ve watched. Governments, associations and nonprofits have the hardest time…
Distributing Video on the Internet via TubeMogul
LeonardSipes.Com Most people only think of YouTube when they’re creating and distributing videos on the Internet. YouTube is vital, but why stop there? Why not distribute to YouTube and lots of additional sites at the same time through TubeMogul? TubeMogul…
The Best Video on Social Media
LeonardSipes.Com See the link below from YouTube regarding a wonderful video on social media. If you have to explain or justify the concept to others, this will do it. See http://www.youtube.com/watch?v=lFZ0z5Fm-Ng Also see the link to Common Craft videos on the right side of…