Your Fear of Social Media-Don’t Stick Your Neck Out
Http://LeonardSipes.Com Fifth and final article on the fear some people in government, associations and nonprofits express when whey contemplate social media. In the first article I stated, “Media respects those who do social media. They like your willingness to engage….
Your Fear of Social Media—I Don’t Have the Staff or Money
Http://LeonardSipes.Com Third in a series on the fear some people in government, associations and nonprofits express when whey contemplate social media. I listened to one of my social media podcasts where they were discussing the fact that tech-related conferences…
Guides on Using Facebook
Awards-Crisis Management-Education On a recent post, I suggested that government agencies, associations and nonprofits should not use Facebook Profiles; it’s better to use Facebook Pages. Profiles are for everyday people communicating with friends, family…
Stumbling Through Social Media Planning for Government and Nonprofits
Http://LeonardSipes.Com I presented at a conference last year and I stated that social media planning for governments and nonprofits had its limits. The term “plan” (in the way the advertising community uses it) may not apply to our circumstances. I suggested…
Television and video prompts customer interaction
Http://LeonardSipes.Com The poll below from Harris Interactive suggests that television shows drive social media engagement; people interact with each other online through Facebook and websites as a result of programs they’ve watched. Governments, associations and nonprofits have the hardest time…
Having fun with government social media and YouTube
LeonardSipes.Com Now there’s a contradiction for you-having fun with government social media. In my 30 years of government public relations, fun doesn’t enter the conversation all that often. Granted, my work is for the criminal justice system, but I’ve partnered with public affairs…
Government and Social Media–Creating Meaningful Experiences
By Leonard Sipes We are witnessing a fundamental shift in how people communicate. There are few times in world history where that happens and we are witnessing major change right now. For centuries, we traded information about concepts, products and…
