The Art of the Interview-Advocates-Politics-Simplicity-Honesty
Subtitles Do you want to influence the story? Then you need to talk to reporters. You need to have basic themes in your arsenal of answers that honestly defend your position and resonate well with everyone. Here is where your…
How to Handle Unexpected and Negative Media Inquiries (“O My Gawd” Interviews)
Subtitles Do you want to influence the story? Then you need to talk to reporters. All of us get media requests where we are unprepared. There is only one solution; don’t panic. Develop four or five major points to convey….
The Art of the Interview-Do We Create Negative News?
Subtitles Do you want to influence the story? Then you need to talk to reporters. We often “choose” the media we obtain. If we choose to be unnecessarily combative and negative, we will get negative news in return. Management and…
The Art of the Interview-Talking to Reporters
Subtitles Do you want to influence the story? Then you need to talk to reporters. Conversations with the media are often in our best interest. How you respond may depend more on the information the reporter offers to you than…
Does The Media Like Your Organization?
Subtitles: Your job is to expose the media to your organization and its leadership, mission, and employees. We have no choice; we must come to come to terms with reporters. Convincing media representatives that your organization is ethical, humane, hardworking…
Deniability and Trust Are the Primary Powers of Spokespeople
Subtitles: Killing Negative News Through Trust Deniability may be the single most important function of press representatives. It is clearly in your best interest if reporters trust you. Author Leonard A. Sipes, Jr. Thirty-five years of supervising award-winning media…
Stopping Negative News-Does the Media Like You?
Subtitles: Deniability may be the single most important function of press representatives. I have discovered a simple truth in life: It is clearly in your best interest if reporters respect and like you, and the people you represent. Author Leonard…
Going to War With the Media-Executive Mistrust of Reporters
Subtitles: Some executives want to emulate President-elect Trump. They want to go to war with the media. My message to executives? Don’t be stupid. Listen to your public affairs people. Like the crew of the Titanic looking for lifeboats, you…
Media Relations Strategies: Winning the War-Taking A Hit-Moving Quickly
Subtitles: A long-range view of media relations is best. Sometimes, you have to take a hit. Delay can be deadly. Author Leonard A. Sipes, Jr. Thirty-five years of award-winning media relations, over fifty national and regional awards. Please share, but…
How Much Does The Federal Government Spend on Advertising-Public Affairs?
Subtitles: The federal government spends $1 billion annually on public affairs work, and allocates $500 million for salaries. Is federal spending on public affairs too much? Author Leonard A. Sipes, Jr. Thirty-five years of award-winning media relations, over fifty national…