Search and E-Mail Dominant Internet Activities, Social Media Gaining Rapidly
Http://LeonardSipes.Com Thirty years ago I was schooled by the largest advertising company in the country. They were conducting a national pro-bono advertising campaign for the Department of Justice. I was a subject matter expert providing technical expertise to the campaign….
Social Media Sites Differ-No One Stays Long-Mainstream Media Dominates
Http://LeonardSipes.Com The report from Pew (below) has some age but still remains very relevant. It answers the following user questions: Are Internet platforms (Twitter, Facebook, others) attracting different audiences? The answer is a resounding yes. Whatever format you use, some…
“Facebook for Business” Applies to all Organizations
Http://LeonardSipes.Com Facebook for business applies to government, associations and nonprofits—the lessons are the same. The bottom-line is use of a page rather than a profile for entities. The guide shows you how to get the most from your page….
Exposed to a variety of opinions on the Internet? Probably Not.
The Internet was supposed to be the ultimate platform for democracy; a way to be exposed to a wide variety of opinions. Years ago researchers declared that those with liberal arts college educations made the best leaders. People who sought…
Your Fear of Social Media-Don’t Stick Your Neck Out
Http://LeonardSipes.Com Fifth and final article on the fear some people in government, associations and nonprofits express when whey contemplate social media. In the first article I stated, “Media respects those who do social media. They like your willingness to engage….
Your Fear of Social Media—Your Older Target Audience is Within Reach
Http://LeonardSipes.Com Part four on the fear some people in government, associations and nonprofits express when whey contemplate social media. Entering social media now is like having an opportunity to get in on the ground floor of Google or Apple. If…
Your Fear of Social Media—I Don’t Have the Staff or Money
Http://LeonardSipes.Com Third in a series on the fear some people in government, associations and nonprofits express when whey contemplate social media. I listened to one of my social media podcasts where they were discussing the fact that tech-related conferences…
Your Fear of Social Media—I Don’t Know the Technology
Http://LeonardSipes.Com Second in a series on the fear some people in government, associations and nonprofits express when whey contemplate social media. You’re not a technocrat. Neither am I. Welcome to the club. Quite frankly, none of us are. We…
Your Fear of Social Media—It’s Too Hard to Understand
Http://LeonardSipes.Com First in a series on the fear some people in government, associations and nonprofits express when whey contemplate social media. People exchange information and photos in all sorts of informal groups. You learn from friends and associates their preferences,…
The Astounding Drop in Confidence in the Media and What it Means for Bloggers
Http://LeonardSipes.Com Two events that opened the door to blogging and social media include the vast downsizing of the American media (loss of new staff) and the concurrent lack of public confidence in mainstream media. In…
