The Goals of Social Media
Http://LeonardSipes.Com Infographic Below: Well, this is cheating a bit. I’m facilitating a group discussion on social media for a large government agency in Washington, D.C. and this infographic (below) just came across my desk/inbox. I want to use it during the presentation so the…
Using social sites to accomplish your goals
Http://LeonardSipes.Com Question; can you effectively engage multiple social sites with limited staff? I attended BlogWorld in Los Angeles and went to a website marketing session. There was general agreement in the room that the purpose of social media was to…
Social Can’t Compete with Traditional Media
Http://LeonardSipes.Com Forbes offers another excellent article (see below) on how Twitter and additional social media platforms influence corporate decisions. The problem with the article is context and an understanding as to how information and opinions are generated. A related concern…
Is it too easy to be negative on Twitter?
Http://LeonardSipes.Com I start getting concerned when I watch national news and the reporter cites Twitter messages as evidence of public sentiment. It’s equally interesting when professional friends express dismay when Twitter starts slamming their agencies. The report below from the…
Today’s Links: Website Creation, StumbleUpon and Referrals, Guide to Google Plus, Twitter’s New Social Network
The Web Ain’t Dead Yet (And It’s Getting Easier to Create) Wired Does StumbleUpon Really Drive More Traffic Than Facebook? Mixed Media Why the Navy Likes Google+ Fast Company First Details About Lift, the Next Social Network From the Founders…
Links of the Day-Local TV News Expanding-Twitter and Business-Google Plus
Local TV Newscasts Expanding–The New York Times Data is Making the Business Case for Twitter–Fortune The Google+ Factor: Battling for Social Network Supremacy–PRSA
47 of the 50 Governors are using Facebook and Twitter
This space addresses government, association and nonprofit use of social media and advanced public relations techniques. In past articles I addressed the great reluctance of these groups to engage in social media. What if I told you that 47…
Use Twitter to Reach Black and Hispanic Populations
Http://LeonardSipes.com Pew creates wonderful research on Internet use and there’s little to say here beyond what mainstream media has offered. Thirteen percent of online adults use Twitter representing an increase from a previously reported…
Accuracy and Social Media-Is Jeff Jarvis Right? The State of the News Media, 2011
LeonardSipes.Com The state of the news media and what it means for public affairs. I was listening to TWIG (This Week in Google) hosted by Leo Laporte and featuring Gina Trapani (a web designer) and Jeff Jarvis (a professor of…